The business was established by Barry Utting who has been in the motorcycle trade since 1978. He started at age 14 as a Saturday boy at DRD Motorcycles in North Walsham,Norfolk, before starting Crown Motorcycles near Norwich at age 23. A move to Cumbria led to the creation of Penrith Motorcycles.

Barry still has the Suzuki T250 Hustler that he bought in 1979 along with old Yamaha TZ250′s that he used to race, and a Fireblade.

Workshop technician and MOT tester Alan Wright joined the firm in 2005. He has owned many varied machines over the years and currently runs a Kawasaki W650 and an old Suzuki 250X7.

John Milner joined the team in sales at the end of 2006. He is a big Yamaha 2-stroke fan and has owned most of the popular models that were produced in the 1980′s and still runs an RD250LC.